Brand Analysis Manager

 

Job Description

Intel's Brand Strategy and Identity team is seeking a Brand Analysis Manager to lead a team of brand experts who will harness the power of brand analysis to help empower data-informed brand strategy and brand design decisions aligned to internal and customer objectives.

Here at Intel, we believe the world needs technology that can enrich the lives of every person on earth. For over 50 years, our technology has sparked some of the world's greatest innovations and addressed key technology inflection points, and we're just getting started. As we enter the era of distributed intelligence and pervasive computing, Intel will continue to be the catalyst that moves the world forward, where our rich legacy drives our future, and where the pursuit of something wonderful fuels everything we do.

Responsibilities include:

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• Help hire, train, develop, and manage a team of brand analysts
• Deliver insightful analysis to support upfront brand discovery and learnings (executive interviews, brand audits, ecosystem and competitive brand landscapes, industry brand trends)
• Deliver insightful analysis to support backend brand decision making (analyst interviews, customer testing, cultural and linguistic testing)
• Collaborate with the Product Brand Strategy and Brand Design teams to transform business questions into brand research hypotheses
• Collaborate with the Insights and Activation team to develop, design, and interpret both qualitative and quantitative brand research
• Translate brand research findings into actionable brand strategy opportunities
• Prepare and present findings in an impactful, easily digestible format
• Manage brand analysis request fulfillment, project timelines, and queue prioritization, liaising with senior leadership team as appropriate
• Coordinate with internal partners and external agency teams to deliver clear briefs, iterative improvements, and innovative results
• Develop relationships with business, product, sales, and marketing teams to educate and influence on brand
• Identify, develop, and lead the implementation of new and innovative brand analysis capabilities

A successful candidate will demonstrate:

• Clear understanding of product and corporate brand strategy and identity
• Acute understanding of Intel's business objectives and products
• Proven track record of developing and applying insights to further strategic brand goals
• Must be comfortable working with executive level stakeholders
• Proven skills to influence brand strategy and visual identity
• Demonstrated experience and success in working in multi-faceted, cross-functional teams
• Strong communication (verbal, written) and organizational skills
• Exceptional and quick building of clear and compelling PowerPoint decks
• Works equally well in teams and independently
• Manages a diverse range of simultaneous projects
• Culture of continuous improvement, testing, and deployment of new capabilities
• Experience directing agencies and vendors to deliver results

Qualifications

Minimum qualifications are required to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates.

Minimum Qualifications:

• 7+ years of experience in B2B marketing, brand strategy, or brand analysis
• 3+ years of experience preparing and presenting to executive level stakeholders
• 2+ years of experience leading brand strategy and brand analysis projects for major tech brands

This position not eligible for Intel immigration sponsorship.

Inside this Business Group

Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

Covid Statement

Intel strongly encourages employees to be vaccinated against COVID-19. Intel aligns to federal, state, and local laws and as a contractor to the U.S. Government is subject to government mandates that may be issued. Intel policies for COVID-19 including guidance about testing and vaccination are subject to change over time.

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Benefits

We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here: https://www.intel.com/content/www/us/en/jobs/benefits.html

Annual Salary Range for jobs which could be performed in US, Colorado, New York, Washington, California: $136,750.00-$232,630.00

• Salary range dependent on a number of factors including location and experience

Working Model

This role is available as a fully home-based and generally would require you to attend Intel sites only occasionally based on business need. This role may also be available as our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. In certain circumstances the work model may change to accommodate business needs.

JobType

Fully Remote

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