NAOS Talents is seeking a CRM Executive to work with one of our clients. As a CRM Executive, you will be responsible for managing and maintaining the customer relationship management system to ensure effective communication with the clients. You will be responsible to:
Set up, review, and proof email campaigns using a campaign management tool & email marketing platform.- Use segmentation techniques to select audiences to target emails to the right customers.
- Analyze results from email marketing campaigns to improve key performance metrics (deliverability, open rate, click-through rate, sales).
- Assist in planning and implementation of dynamic content.
- Carry out competitor reviews to establish best-in-class email design and strategy.
- Assist in the development of the automated eCRM plan.
- Marketing Automation Journey building
- Email Marketing Reporting
The ideal candidate will have a strong understanding of CRM systems and strategies, as well as excellent communication and analytical skills. A Bachelor's degree in Marketing or a related field is preferred, along with 2-3 years of experience in a similar role.
If you are a self-motivated individual with a passion for customer engagement and retention, we encourage you to apply for this exciting opportunity.
Requirements:
- Strong organizational skills.
- Confidence and assertiveness when dealing with a variety of external agencies and internal stakeholders at different levels.
- Excellent communication skills, both written and verbal.
- High attention to detail.
- The foresight to put yourself in the shoes of the customer.
- Strong capability for analyzing customer data and campaign data.
- Creative flair and an ability to think outside the box.
- Good copywriting skills.
- Ability to work effectively under pressure and to tight deadlines.
- Previous experience in a similar role is desirable.
- Basic HTML knowledge desirable.
- Experience with an email marketing platform and campaign management tool desirable. E.g. Salesforce Marketing Cloud, Pardot, Odoo, MS Dynamics…
